Building an Authentic & Cost Effective US Brand Strategy

Building an Authentic & Cost Effective US Brand Strategy

There is no average American consumer. This realisation creates unique challenges for domestic and international firms alike as demands for hyper-personalisation of products and services continue to increase. But how do you scale personalised marketing investment for over 265 million consumers across 6 time zones and 50 states? What does this mean for international firms … Continued

Local Employment Solutions to Build Traction in the US Market

Foreign investors eyeing a US expansion need market traction to justify investment. Reaching a critical mass of in market sales is a clear indicator of opportunity for further growth once on equal footing with existing market segment leaders and can be the justification companies need to take the plunge. Still, it can be difficult to … Continued

The Month That Was – September 2020 – Newable Ventures

Tesla’s Bumpy September It was an eventful month for the world’s most valuable car company, Tesla. Having seen its share price hit $498, driven by rampant retail investor speculation, and a Nasdaq whale (more on that later), a sharp correction brought Tesla’s share price crashing to $330 two weeks later. Later that month, a much … Continued

We should give office workers the freedom to work flexibly

Through working in the travel industry for 13 years, with Tui, British Airways and Avis, I saw the industry change and evolve drastically and fast. The emergence of internet players such as lastminute.com, Priceline and Expedia meant that customers had an alternative to booking inflexible travel packages with a high-street travel agent. The new technology … Continued

Recruitment – Strategies for getting the talent you need to drive US growth

Investors need to consider cultural differences and nuances that could have a significant impact on screening and communicating with prospects. Likewise, recruiting practices and employment regulations can differ from state to state in addition to on average presenting clear differences with the how recruitment is approached in a firm’s domestic market. Thus, many UK firms … Continued

How To Conduct A Management Buy-Out

A struggling business, or a business where the owner is looking to move on, could really benefit from a management buy-out. If your business isn’t in the best shape, senior staff can step up and perform a management buy-out. However, it will be demanding on the part of the management team wishing to buy into … Continued

Calling out to all ambitious female entrepreneurs – Women in Innovation Awards 2020/21

Innovate UK is encouraging more female entrepreneurs to turn their dream into a reality. The prize money of £50,000 could ignite the start of your entrepreneurial journey and turn it into reality that will also be supported  by business advisers at Newable. In addition to the award grant you will receive a bespoke package of … Continued

Top Tips from Business Advisers – Abrar

A.I. Technology meets innovation with Radius Tech

Our Innovation team also deliver the Innovate2Succed programme in London. Innovate2Suceed is fully funded by Innovate UK and helps innovative businesses enhance their innovation potential. Radius Tech Fashion Services is a Location Intelligence provider that creates growth strategies by identifying Social DNA and Consumption Patterns of individuals. They have found a way to translate consumers’ … Continued

Pitching for Investment Workshop Highlights

That’s why we were delighted to launch our 2018 Fuelling Ambition programme, supporting female entrepreneurs on their journey from inspiration to investment. See the highlights from our Fuelling Ambition workshop here.